Wednesday, March 18, 2009

The reasons behind unsubscription to email

Here is a graph from MarketingSherpa showing the reasons of unsubscription:

This draws two important idea to marketer: individualization. Sending newsletters to people is good but you need to know why people subscribed you, what people are interested in reading the most.
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2 comments:

  1. Victor ChanMarch 20, 2009 at 5:53 AM

    Have you ever created an account for a site that doesn't have an "OPT-OUT" function for newsletters?? Its just total spam mail! The best way i've tried to deal with spam mail is creating an account with the purpose of being spammed, a site I practically never check ={ I agree with you on this one, individualization is key~

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  2. DannyMarch 22, 2009 at 7:28 AM

    Victor, if you look at my previous post, I post a website (10minutemail.com) that offers a temp email account online for 10 mins. I found it very useful when you need one.

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